the Idea2Mkt Program
Idea2Mkt
Idea2Mkt is a virtual course that takes your idea to market in 8 weeks (8 Sessions) using proven and expert-developed strategies and tools so you can quit your soul-sucking day job and bring your idea to the world.
Ready to launch your business in 3-4 weeks
Full GTM, including Marketing and Sales Plan by end of 8 weeks (total of 8 sessions)
Includes:
8 Online Sessions in your personal portal including coinciding worksheets and other resources (XLS templates, PDFs)
8 weekly group calls (available at 2 times)
3 one-on-one calls with Faye (1 hour each)
6 month access to a library of resources that's constantly growing
6 month access to a private community of not only other founders in the course but experts acoss various industries and specialites such as law, finance, fundraising/VC, tech, F&B, beauty
Results:
An Integrated Go-to-Market Plan for your vetted business idea using the proven GTM Matrix©
How to position your idea for success including brand aspects and brand story
Your best audience and niches who want to buy from you
Where you can capitalize on your competitor’s weaknesses
The best gaps in the market to take advantage of
Understanding what really sets your idea apart with a sellable value proposition (SVP), and competitive advantages
Marketing research, Competitive Analysis, and Audience Research made simple
Understand where to put your focus in your business
Determine if you need partners, legal structure, pricing guidence, and budgeting
A full marketing plan and coinciding budget using our AMCART© method
Ready to implement with tools and resources outlined
An automated sales funnel to get clients from connection to close quickly
A perfect pitch deck and sales sheets to get clients on board with your offering
A full Business Plan filled in by the activities done in the 8 sessions
Pre-requisites:
None! Just an idea and the passion to make it a reality.
Contact us to get signed up!
Tailored Programs
We have created 8 sections that can be interchangeable based on your needs.
Research
Analyze
Brand Positioning and the Story
Channels - AMCART
Plan of action - the ART of AMCART
Buyer’s Journey
Sales Messaging
Launching Logistics
Contact us to Create yours
Are you Ready?
Bring your idea to Market
I’ll help you get past the fear of starting a business with one-on-one advising and coaching. I’ll deliver tailored and actionable strategies without the “toxic positivity” - just real world proven methods to vet your idea, ask the right questions, and take the right steps to prove, without a doubt, that you can do this!
Develop a Desired Brand
Understand the market, your audience, and where to position your brand to thrive. With a background in Anthropology and a proven process called the MACI©, I can help you discover not only your best product-market fit but also develop your visual brand as well as create a brand story that speaks to your audience.
Grow Your brand
Whether you are still in the idea vetting stages or have a business that’s been around for a decade, I can help you determine the best marketing and growth strategies for your brand. I’ve worked with both large-scale and shoestring budgets, so I can help you determine the best strategies for where you are right now and where you want to go.
