New KAS Website On the Way!

Coming soon is the new KAS Spirits website! We have been working with Black Stone, a fantastic marketing and web design firm (among many other services) to create a beautiful modern website. The site will be a place to not only get KAS information but also see the calendar of KAS events, search for KAS retailers and bars by your location, and see press and the archive of all the KAS newsletters.

The most exciting is the database of cocktails that will be categorized and searchable by ingredient and tags. Share a recipe with your friends. Test them out at home. Use the recipes for inspiration to create your own drinks and them please share them with us so we can share your drinks with the entire KAS world! 

Sneak Peek: 

Baseball and KAS Cocktails

In spirits brand marketing, sales collateral is extremely important as information is often given out at events or as leave behinds when visiting potential accounts.

The founders of KAS Spirits initially thought of their product as a traditional spirit for toasting and sipping neat in the traditional manner. I saw more potential.

The boom of craft spirits and cocktail culture (even “dive bars” have cocktail menus, top bartenders are ”rock stars”)

C/O Dan Hopper of College Humor

I saw an opportunity for KAS. As a former bartender, I saw how easy it was to use, naturally gravitating first to gin, creating a classic Bee’s Knees variation. The honey sweetness led me to a natural pairing with mezcal to create a smoky sweet cocktail called The Smoking Bee.

 

Before even getting to complex cocktails, I tested it in simple drinks to make at home. Ginger Beer was a perfect complement as was hot and iced tea, and juices.

Testing drinks over months I have created 60+ KAS cocktail recipes. By now you might be wondering what baseball has to do with all this. It’s not so much the sport as the cards I liked to collect as a kid. I decided a deck of KAS cocktails would be a great idea to display the versatility of this little known spirit.

KAS cards could be given away in full or seasonal decks to buyers at events but also pick and choose certain cards for certain leads (a high end cocktail bar will get The Laveau – a KAS, gin, Lillet drink inspired by Corpse Reviver #2 while a retail shop will get the KASaloma – a paloma variation with grapefruit juice and club soda - easy to make at home). 

The idea is for people to collect them all from the iced espresso Buzzin Bee to the egg-white froth-topped Hudson Sour. So far, there are 14 cards in play with more to come each season. (All recipes will be available online starting in November 2015)

By the holidays, there will be a deck of 30. How can you collect them? Join our mailing list to keep up with events and find us with the cards!

KAS Cocktail Cards. Collect them all! 


The New KAS Krupnikas Label!

Some time spent consulting with the founders of KAS, researching our target market, and collaborating with designers has resulted in a beautiful new look! 

First was to create a label that would stand out in dark bars. Dark labels can be ok if there is very strong contrast in lettering, borders or shapes. After playing around with border in gray and gold, we decided to go with a light label. 

We decided on a half-wrap around label as it's easier to affix by hand and fits the tall cylindrical shape of the bottle. 

Branding: 

We wanted to retain the exotic nature of the spirit (a traditional Lithuanian recipe) but also display the local, handcrafted nature of it. A look to display our tagline, "Old World Recipe, New World Drinks" like Farm-to-table meets Eastern Europe. 

Colors:

Natural/cream background: To contrast against the golden hue of the spirit and stand out in bars and on the shelves. 

Black: for contrast with the white on the border, symbols, and lettering

Gold: There are hints of gold in the bee and on the ruta (the national herb of Lithuania and symbolic of purity) as well as in the Lithuanian double crosses along the border. These are for contrast and to signify the high-quality refinement of the spirit. 

Burgundy: There is a fine line within the black border to create visual interest and warmth 

Verbiage: 

We made sure that "Traditional" was with the product name KAS Krupnikas to speak to its roots. We wanted customers to be well aware that it was "Handcrafted" (above the bee) and "small-batch" (by the Ruta). We also wanted the type of product to be obvious since Krupnikas is not a well-known spirit with the "Handcrafted Spiced Honey Liqueur" encircling the bee symbol. 

As for the information side of the label, I crafted content that spoke to an ancient, mysterious spirit recently brought from the old to the new world and then a note from the maker of the spirit to keep it personal and a reminder of it being a family owned small business.

KAS Krupnikas, an ancient spirit shrouded in mystery with roots to late middle age monasteries arrives to the modern world.

After 25 years of perfecting my generations old family recipe for this traditional Lithuanian spirit, I was ready to share it with the world. Using only the finest ingredients - New York State honey, exotic natural spices and fresh citrus - I proudly bring you KAS Krupnikas, a rich and complex tasting experience. We invite everyone to celebrate life’s joyous occasions with the beauty of our handcrafted spirit, a gift from my family to yours.

I Sveikata

Kas

Old World Recipe, New World Drinks


The Prospect Heights Conspiracy

Monday October 27th a conspiracy is happening in Brooklyn at this new dessert speakeasy...

The Prospect Heights Conspiracy 

5 Courses paired with 5 cocktails plus fun and surprises! 

The Players: 
Party Master Matt Bruck - Joios
Baketender Kimberly Wetherell - Spirited
Fernetic Jennifer Corrao - Fratelli Branca
Knives & Lipstick Chef Sung K. Kim - Kitchensurfing, Maialino, Gilt, and many more
Master Mixer Stilo Pimentel - Bartender/Consultant Everywhere, NYC
Brooklyn Bee Faye Postma, KAS Spirits, Project No. 9 

Don't miss this one!