Marketing director for KAS Spirits, a small-batch liquor brand in New York. Spearheaded rebranding including new website (to be launched very soon) in order to better attract the target audience.
Go-to-market strategy, branding, social media, PR, plus sales strategy and implementation.
Marketing and PR for Eight of Swords Halloween Party with art opening and benefiting charity. Event sold out and had to release more tickets. It was a major success!
Consulting & Beverage Direction
Cocktail menu creation, events coordination, hiring and training of bar staff, liaison to distributors, wine list management, creating manuals and updating processes and procedures.
Consulted with founder to determine content strategy for new Internet startup focused on the craft alcohol industry. Took on role as Marketing Director to facilitate business development, marketing plans, pricing, and PR.
Consulted with owner to create website content and PR strategy.
Press release creation and distribution
Created simple and easy to navigate site, working side-by-side with the artist
Art & Music Online Magazine.
Writing & Journalism