CPG Marketing
in one weekend with one sheet
You only need 3 On-Demand Sessions to create
your CPG brand marketing strategy!
Creating a marketing strategy is complicated. When it comes to CPG brands, it can be even more complicated.
When you first start out, there are so many exciting ideas, conflicting directions, and “gurus” giving wild advice, that it’s hard to know where to start!
How do I reach my target audience?
Once I reach them, what do I say to get them to buy?
How do I organize all I want to do? It’s so hard to keep track of and manage!
It’s so hard to focus! How can I do all of this marketing? And will any of it actually move the needle?
Do I need a 20-page plan? Will I actually use the plan…forget it, I’ll just focus on sales..
With this course, you can create your marketing strategy
with just ONE Google Doc!
One Weekend Marketing Strategy(OWMS)
for CPG Brands
Welcome to
The OWMS CPG Workshop will help you position your brand, outline your strategy, and create your full marketing plan in just one weekend.
Includes:
Downloadable Workbook (100+ pages of thought-provoking questions and helpful diagrams)*
One Guided Introduction Session full of basics to ensure a good foundation
Three days of guided video created by CPG founder and marketing expert, Faye Postma full of info and activities broken down into multiple lessons, including easy to follow visuals, guiding you through the workbook (see Syllabus below for more)
Access to:
Helpful templates, including full Marketing Plan Outline, Budgeting Sheets, and Campaign Timelines
Resources to help you before, during, and after the program
Access to an exclusive Substack for entrepreneurs and business owners
*If you’re like me, you analyze everything to bits and you might think, “Wait, you said one Google doc, what’s this 100 pages all about?”
The workbook offers areas for you to think through how we create a strategy that can be done on one sheet of paper. Then, whenever you have a new SKU or new launch, or just planning for the next quarter or year, you can open a Google Doc and know exactly how to use it to create a fast and simple marketing plan.
A Few of My Product Placements
This workshop is designed for CPG founders, marketers, and entrepreneurs who want a proven, no-BS approach to building a high-impact marketing strategy—without wasting time on trial and error.
New to Marketing? We simplify the process so you can launch with confidence.
New to CPG? Learn industry-specific strategies that drive sales and long-term growth.
Tired of Information Overload? No more endless Google searches, YouTube videos, or bad advice from people without real experience—just proven strategies that work.
Looking for an Easier Approach? Skip the guesswork and get a streamlined, repeatable framework to develop and execute strategies faster and more efficiently.
A Few Clients
Hi! I’m Faye
For 20+ years, I’ve launched my own startups, ran an LA-based marketing agency for Fortune 500 brands, advised SMBs on how to best stretch their marketing budget, and helped over a dozen other entrepreneurs launch their businesses as a consultant or mentor.
As a CPG (selfcare/skincare and beverages) founder, I know the pains of starting a consumer-facing brand. It’s much more nuanced and honestly, difficult, than B2B or service-based businesses. From properly positioned packaging to retail vs. DTC, CPG brand marketing and growth takes a lot of guts and a lot of strategic thinking.
Beyond CPG, Project No. 9 was created to reach more founders with the strategies that got my and my clients’ brands into big-name stores like Dillards and Free People, big venues like Dodger’s Stadium and TAO Group, and big publications like NY Times, Food & Wine, and more.
Our mission is to help entrepreneurs strategically launch or market their businesses with consulting, courses, and a community that are cost-efficient and flexible, using ever-evolving expertise and real-world experience to guide founders and help nurture their startup or small business growth.
Let’s turn your passion project into a successful business!
The OWMS CPG Workshop Schedule
Instructor (that’s me!) Introduction & Syllabus Review
Brand vs. Field Marketing
Push vs. Pull Marketing
Objectives and Conversion Points
Introduction
*If you took Better Brand Foundations first, you will be perfectly set up for
some of the work done in Session 1 and in the 2nd Lesson of Session 2.
Introduction to the MACI©
Lesson 1: Research
Market Research
Audience Research
Lesson 2: Analysis
Competitive Analysis
Internal Analysis
DAY 1:
Brand Positioning
Introduction to the AMCART© Model of Marketing Strategy
Lesson 1: Audience
Lesson 2: Brand Story and Messaging
Lesson 3: Channels
Lesson 4: The ART of AMCART©
DAY 2:
The AMCART
Quick Review of Session 2
Lesson 1: Costs
Lesson 2: Campaigns
Lesson 3: The Full Marketing Plan
Final Review
DAY3:
The Full Plan
Think you don’t need a marketing plan
and can just wing it? Think again…
Why your CPG brand needs a winning marketing strategy
💪 Maximize Sales & Market Share – The CPG industry is booming, with global sales expected to reach $14 trillion by 2025. A strong strategy ensures you capture your share of this massive market.
💵 Optimize Every Marketing Dollar – Brands with a documented strategy achieve 313% more marketing success than those without one. Stop wasting budget on random efforts—use a data-driven plan for higher ROI.
👩🎤 Stand Out in a Crowded Market – Over 3,000 new CPG products are introduced each year, but 85% fail within two years. A well-crafted marketing strategy helps you break through the noise and build long-term loyalty.
❤️ Turn One-Time Buyers into Loyal Fans – Increasing customer retention by just 5% can boost profits by 25-95%. A strategic approach nurtures repeat customers and maximizes customer lifetime value (CLTV).
🛍 Integrated Retail & E-Commerce Growth – Whether you're on shelves or selling direct-to-consumer (DTC), a marketing plan aligns your retail, digital, and social media strategies.
🔮 Predictable & Scalable Growth – Without a roadmap, growth is inconsistent. Brands that use a structured approach see 60% faster revenue growth than those relying on ad-hoc tactics.
📊 Leverage Consumer Trends & Data – Data-driven brands are 23x more likely to acquire customers and 6x more likely to retain them. Understanding what drives purchasing decisions keeps you ahead of competitors.
💰 Gain Investor & Retailer Confidence – Retail buyers and investors trust brands with a clear, data-backed growth plan. Companies with a strong marketing strategy raise 30% more funding than those without
“Many marketing courses are meant to be taken over a month or more. This is a workshop you can do over the weekend. As an entrepreneur or small business owner, who has time for long drawn-out courses? I know I certainly didn’t when I was launching my CPG brand, which hit shelves of major retailers within several months of launch. Stop wasting time creating sporadic IG or TikTok posts and get a real strategy together that will deliver long-term results created by someone who has been there, done that.”
What makes OWMS different?
Grab Your Spot Now!
Grab the OWMS CPG workshop on it’s own or upgrade to the hands-on option
which includes two 30-minute 1-on-1 calls to make sure your positioning, strategy, and plan are ready to go!
The 1-on-1 options has a limited amount available - once it says sold out, it may be a week for another spot to be available. If you’d like the hands-on option, you can always grab the regular workshop and drop me a message to see when calls will be available!
A must for any CPG entrepreneur, OWMS CPG Workshop delivers a wealth of knowledge and guidance to create your actionable marketing strategy in just one weekend using one Google doc that’s easy to build, manage, edit, and refresh
Get everything in the OWMS CPG Workshop + two 1-on-1 calls with Faye to get hands-on guidance and advice on your marketing strategy
“Working with Faye provided us with insightful branding and marketing strategies that proved useful in making critical decisions for our brand. Having someone who understands the beverage industry was important to us, and Faye was able to quickly and professionally deliver analysis and recommendations to meet our needs.”
Amy Troutmiller
CEO, Really Good Boxed Wine
Faye has been my mentor for several months now and she has been and will continue to be a major key player in people that I know I can trust, discuss ideas and bring those ideas to life, knowing that she has my best interest at heart! Faye has been an AMAZING mentor and her marketing skills are amazing! I would ABSOLUTELY recommend Faye as an adviser”
Taylor Redd
Founder, Redd Rose Vodka
“Faye is a marketing guru. She knows what works in today’s complex world of promotion and communication. She is flexible and can serve as a marketing/advertising guide or she can map out a course for you and your team. Whether you need social media support, strategic marketing advice, or someone to lead the way, Faye is knowledgable about marketing intricacies with a broad scope to serve nearly any industry. You’ll love her easy-going, yet get it accomplished attitude too.”
Kyle Robinson
Partner at Wellzesta
“Faye is an incredible marketing strategist and one of the most well-rounded marketing professionals I’ve had the pleasure of working with. Creative, dynamic, and articulate, Faye is an out-of-the-box thinker who has a knack for bringing clarity and structure to ambiguous business problems and is always willing to go the extra mile for her clients.”
Arsalan Suhail
Chief Strategy Officer at Working Solutions, Startup Advisor, Consulting Magazine 35 under 35 for Excellence in Leadership
Not into it, let me know! I might secretly cry a bit, but I want to make sure you are completely satisfied!
Grab Your Spot Now!
Grab the OWMS CPG workshop on it’s own or upgrade to the hands-on option
which includes two 30-minute 1-on-1 calls to make sure your positioning, strategy, and plan are ready to go!
The 1-on-1 options has a limited amount available - once it says sold out, it may be a week for another spot to be available. If you’d like the hands-on option, you can always grab the regular workshop and drop me a message to see when calls will be available!
A must for any CPG entrepreneur, OWMS CPG Workshop delivers a wealth of knowledge and guidance to create your actionable marketing strategy in just one weekend using one Google doc that’s easy to build, manage, edit, and refresh
Get everything in the OWMS CPG Workshop + two 1-on-1 calls with Faye to get hands-on guidance and advice on your marketing strategy
FAQs
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Not at all - do the course when it works best for your schedule!
It’s suggested that you set aside a few hours for each session to complete the workbook for a total of around 15-20 hours to finish the full course.
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The Beverage Marketing Strategy course is guided by Faye via on-demand videos and grouped into sessions to guide you through the 90-page workbook.
The videos, and workbook together guide you to complete you marketing strategy using simple tools and advice.
You also get access to the Slack community, where you can ask Faye questions as well as crowdsource ideas from your fellow beverage brand crew!
Finally, if you’d like a little more personalized advising, you can schedule advising calls with Faye to help guide you before or after the course to review your strategy.
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I offer a 100% satisfaction guarantee - if you feel like it wasn’t what you needed, please reach out and we’ll rectify the situation ASAP!
Other Questions?
Please reach out to faye@projectno9.com for a free 15-minute consultation!
Or grab time on my calendar here.