Founder
Coaching
From idea and prep to launch and grow, I will give you the action plans and advice you need to stay on track and build a successful business.
I’m the one you call when:
You have an idea but aren’t sure where to start
You want to move from “working for the man” to working for yourself
You are currently an entrepreneur but need help to stay on track
You need guidance on your brand, marketing, and sales strategies
You are stuck in your current business and can’t seem to hit your revenue goals
You’ve no doubt heard of coaching. You may have rolled your eyes at it (I know I did at first) but here’s the secret: it is the single most important tool I recommend to entrepreneurs.
I’ve been a mentor to startups, an advisor to businesses, and a leader at organizations, working with both new brands and Fortune 500 companies. I’ve mostly stayed in the consulting lane when I realized my favorite part of what I do is speaking with the founders personally and offering action plans, advice, and connections to help them build their best business. I loved speaking at events and finding easier ways to help founders with hard to pin down strategy issues. Most of all, I loved helping women and the LGBTQIA community.
I’ve worked and spoken with coaches across the spectrum of specialties, whether they come from therapy and social behavior backgrounds or corporate backgrounds. One thing I learned is there’s the right coach for each person.
And every entrepreneur and founder should have a coach.
Like a therapist or personal trainer, a coach is a very personal choice. And you may not find the right one right away. You want your coach to vibe with you and push you in the way that works best.
So why would you choose me? I am specifically geared to women and the LGBTQIA community and I blend my “No-BS” approach as a successful entrepreneur and business leader with a touch of “woo".
I’ll give you actionable advice and roadmaps while recommending CBT and manifestation techniques that will keep you positive and focused on your goals. I take a solutions-oriented, performance-based approach; not just listening and handing out platitudes about working harder. (Here’s the part where I mention that I am NOT a therapist. I do not have that training but I do take some of what I learned from my own hard-fought lessons).
TL;DR. If you are a founder (or planning to be one), you need a coach.
The right coach is a personal choice.
I focus on women and LGBTQIA founders.
I might be the right choice or I might not…but you should reach out and see!
Who I’m Looking For:
Women and LGBTQIA
Founders or business leaders who want to move to entrepreneurship
New entrepreneurs and founders looking to scale and stay accountable as they grow
Established founder who are feeling stuck or have plateaued in their business.
The Special Offer:
Full transparency: I’m new to coaching - I’ve been an advisor and startup mentor but just started my coaching practice as I realized I want to work hands-on with new, ambitious, and
high-growth minded women and LGBTQIA.
Since I’m a newbie, I’m offering my first 3 clients $1500 upfront for a 3-month commitment ($550 if paid monthly)
This includes:
1x 60-minute discovery call
Weekly 30-minute calls (max 12) to keep you accountable and offer actionable advice.
Access to all my resources, workshops, and tools (via the premium Substack membership)
For context, my consulting rates are at $250/hour.
After your 3-month “Newbie Special” you can choose from the options below with a special discount!
But first of all, let’s chat!
We need to connect to see if we’re a fit, so grab a free consult call in my calendar below.
Coaching Options:
Once I’ve gotten acclimated with my first newbie clients who took a chance on me (thank you!), here’s the options for coaching. I offer both group and solo options to have a more cost-effective option.
Group Coaching: (Max 5 per call)
Weekly 60-minute group call - (book ahead to get your desired group time!)
Access to all materials, resources, workshops, events, and a virtual community via the Premium Substack (Worth $549)
1x 30-minute initial intake call (solo) included
Monthly Cost: $500 (3 month commitment)
Max clients: 15
1-on-1 Coaching (All About You!)
Weekly 60-minute solo call - Book into my Calendly when it works for you!
Access to all materials, resources, workshops, events, and a virtual community via the Premium Substack
(Worth $549)1x 60-minute initial intake call (solo) included
Monthly Cost: $1500 (3 month commitment)
Max clients: 5
Book an appointment
Free Consultation
Book a time in my calendar to see what I can do to help your business launch, grow, and thrive.
I’m looking forward to connecting with you!
Faye Postma
What other goodies do you get?
Includes:
Downloadable Workbook (32 pages of thought-provoking questions)
4 guided videos created by brand positioning and marketing expert, Faye Postma full of info and activities, including easy to follow visuals, guiding you through the workbook
Access to an exclusive Substack with resources, articles, and community chat where you can connect with your instructor and other entrepreneurs.
What Others Have to Say
“Working with Faye provided us with insightful branding and marketing strategies that proved useful in making critical decisions for our brand. Having someone who understands the beverage industry was important to us, and Faye was able to quickly and professionally deliver analysis and recommendations to meet our needs.”
Amy Troutmiller
CEO, Really Good Boxed Wine
“Faye is a marketing guru. She knows what works in today’s complex world of promotion and communication. She is flexible and can serve as a marketing/advertising guide or she can map out a course for you and your team. Whether you need social media support, strategic marketing advice, or someone to lead the way, Faye is knowledgable about marketing intricacies with a broad scope to serve nearly any industry. You’ll love her easy-going, yet get it accomplished attitude too.”
Kyle Robinson
Partner at Wellzesta
“Faye is not only an extraordinary speaker and marketer - she is an extraordinary entrepreneur. The world is filled with keynotes related to branding and marketing, but what made Faye stand out was her authenticity and actionable steps that any founder or executive could easily apply and make a noticeable difference in their marketing, branding, and strategy work”
Will Hedrick
Founder, MyCharity
“Faye is an incredible marketing strategist and one of the most well-rounded marketing professionals I’ve had the pleasure of working with. Creative, dynamic, and articulate, Faye is an out-of-the-box thinker who has a knack for bringing clarity and structure to ambiguous business problems and is always willing to go the extra mile for her clients.”
Arsalan Suhail
Chief Strategy Officer at Working Solutions, Startup Advisor, Consulting Magazine 35 under 35 for Excellence in Leadership
Think you’ll just wing it?
Don’t take that risk.
Setting the foundation—your brand positioning—it critical. Here’s the proof.
➡️ Better Customer Retention: Brands with a well-defined positioning and value proposition have 50% higher customer retention rates (Harvard Business Review).
➡️ Faster Go-to-Market Execution: A clear brand strategy helps businesses launch products 2x faster, reducing time spent on indecision and rework. (Source: Nielsen)
➡️ Team Alignment & Productivity: Companies with clear brand positioning see 20-25% higher employee productivity due to unified messaging and strategic clarity. (Gallup)
➡️ Investor & Retailer Appeal: 82% of investors and buyers consider brand strength a key factor when evaluating businesses for partnerships and funding. (Deloitte)
➡️ Competitive Differentiation: 77% of B2C and B2B marketers say that a strong brand positioning strategy is crucial for differentiating in a crowded market. (Source: Forbes)
➡️ Consumer Decision-Making: 46% of consumers say they would pay more for brands they trust and resonate with. (Source: Edelman Trust Barometer)
➡️ Marketing ROI Boost: Companies with strong brand positioning see a 23% increase in revenue compared to those without a clear brand strategy. (Source: McKinsey & Co.)
Hi! I’m Faye
If you haven’t noticed, I take a no-BS (yet fun!) approach,
because I believe in moving quickly and being scrappy while still maintaining the necessary details when it comes to branding, marketing, and sales. This may not be the approach for big corporations with lots of money to spend testing, hiring, running surveys and studies, but for those new and emerging brands, I believe it’s the way to success or “move fast, break things” as Zuckerberg said…less on breaking but more on being ok with a few fumbles as you build quickly.
Why listen to me? For 20+ years, I’ve launched my own startups, ran an LA-based marketing agency for Fortune 500 brands, advised SMBs on how to best stretch their marketing budget, and helped over a dozen other entrepreneurs launch their businesses as a consultant or mentor. I’ve been there and I’m scrappy, helping new brands bootstrap and established businesses be stretch their marketing dollars.
Project No. 9 was created to reach more founders with the strategies that got my and my clients’ brands into big-name stores like Dillards and Free People, big venues like Dodger’s Stadium and TAO Group, and big publications like NY Times, Food & Wine, and more.
Our mission is to help entrepreneurs strategically launch or market their businesses with consulting, courses, and a community that are cost-efficient and flexible, using ever-evolving expertise and real-world experience to guide founders and help nurture their startup or small business growth.
Let’s turn your passion project into a successful business!
“Working with Faye provided us with insightful branding and marketing strategies that proved useful in making critical decisions for our brand. Having someone who understands the beverage industry was important to us, and Faye was able to quickly and professionally deliver analysis and recommendations to meet our needs.”
Amy Troutmiller
CEO, Really Good Boxed Wine
Faye has been my mentor for several months now and she has been and will continue to be a major key player in people that I know I can trust, discuss ideas and bring those ideas to life, knowing that she has my best interest at heart! Faye has been an AMAZING mentor and her marketing skills are amazing! I would ABSOLUTELY recommend Faye as an adviser”
Taylor Redd
Founder, Redd Rose Vodka
“Faye is a marketing guru. She knows what works in today’s complex world of promotion and communication. She is flexible and can serve as a marketing/advertising guide or she can map out a course for you and your team. Whether you need social media support, strategic marketing advice, or someone to lead the way, Faye is knowledgable about marketing intricacies with a broad scope to serve nearly any industry. You’ll love her easy-going, yet get it accomplished attitude too.”
Kyle Robinson
Partner at Wellzesta
“Faye is an incredible marketing strategist and one of the most well-rounded marketing professionals I’ve had the pleasure of working with. Creative, dynamic, and articulate, Faye is an out-of-the-box thinker who has a knack for bringing clarity and structure to ambiguous business problems and is always willing to go the extra mile for her clients.”
Arsalan Suhail
Chief Strategy Officer at Working Solutions, Startup Advisor, Consulting Magazine 35 under 35 for Excellence in Leadership
Get Started Now
Join the Better Brand Foundations Workshop to get to the root of your go-to-market, marketing and sales strategy. This is the must-have starting point when building a brand or business, helping you answer critical questions using my proprietary MACI© Model.
Not into it, let me know! I might secretly cry a bit, but I want to make sure you are completely satisfied!
Clients
