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“The Launch Checklist With AI Tools”
to the right by clicking on the cover
Before you go
make sure to grab our intro workshop
to build your brand for just $9!
The Better Brand Foundations Workshop gets to the root of your go-to-market, marketing and sales strategy.
This is the must-have starting point when building a brand or business, helping you answer critical questions using my proprietary MACI© Model. From uncovering your brand positioning to communicating it via value propositions and brand story, this workshop sets the necessary foundation for your brand "house".
What we will cover in this quick workshop:
Market & Audience Research
Competitive & Internal Analysis
The MACI© Model of Brand Positioning
The Difference in Benefits v. Key Differentiators v. Value Propositions
Creating a Brand Story
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Build Your Brand
on your schedule
Just $9 and a few hours helps
you build your iconic brand.
Forget 5-week courses that take too much precious time or live workshops that don’t fit in your schedule (and let’s be honest, there are times we register and then don’t show because things come up. I’m know I’m guilty!).
As an entrepreneur wearing all the hats, I certainly didn’t have time for that. No judgement, but I’m trying to make things easier for you, not add to the pile of to-dos.
Why? Because I want to help. I’ve been in your shoes and wish I’d had some easy methods for building my businesses. The first business plan I wrote was 20 years ago, sitting in Barnes & Noble looking at Business Plans for Dummies and other books I was too broke to buy.
In the past few years, as a volunteer startup mentor, I’ve created workshops and tools that help make building business, marketing, and sales plans simple. As a consultant, I charge $7,000-10,000 to build a full brand strategy and marketing plan, but many new entrepreneurs are just like I was: bootstrapping a new business while working full-time. I wanted to create workshops and programs that are affordable to make life easier, not harder.
It’s been two years since I started creating these programs and this is the first step to building your brand, marketing, and sales strategy. Do it on your time, when it works for you, with a downloadable workbook, and get access to me via our Substack chat!
Why $9?
I chose $9 since my consulting company is called Project No. 9 - originally used as a placeholder name for a SaaS I was launching 12+ years ago. I kept Project No. 9 as I continued working on turning “projects” into businesses for myself and others including fashion, food & bev, skincare, tech, and more.
I wanted to have something free to offer those new to me and my teaching/consulting, but I noticed with free offers people are less likely to do the work or complete the workshop (I’m guilty of not showing up to free webinars or workshops I’ve signed up for myself!). A little skin in the game keeps all of us accountable. It’s not a lot, but it’s a small investment for a massive value.
Two Starbucks (or 1 if you fancy), a glass of wine or craft cocktail at the bar, and almost a dozen eggs (!)— just $9 creates the foundation for your business.
TL;DR. Better Brand Foundations takes $9 and just a few hours, whenever it works best for you, to help you answer critical questions that easily uncover your ideal brand positioning
Better Brand
Foundations Workshop
Includes:
Downloadable Workbook (32 pages of thought-provoking questions)
4 guided videos created by brand positioning and marketing expert, Faye Postma full of info and activities, including easy to follow visuals, guiding you through the workbook
Access to an exclusive Substack with resources, articles, and community chat where you can connect with your instructor and other entrepreneurs.
Syllabus:
Introduction:
Get prepped for the workshop with a quick intro (9:44)The 3 C’s of Brand Positioning:
Learn the 3 C’s of Brand Positioning via this presentation (originally presented at Wake Forest)(55:56)Work It Out:
While I suggest you have your workbook ready during Lesson 2, this lesson goes through each page to guide you on the exercises. (19:16)Review & Next Steps:
Just how it sounds! A quick review and recommendations on where to go next. (8:58)
Get your brand on track (or back on track) to success
Get started Now!
Join the Better Brand Foundations Workshop to get to the root of your go-to-market, marketing and sales strategy. This is the must-have starting point when building a brand or business, helping you answer critical questions using my proprietary MACI© Model.