Before you go
make sure to grab our intro workshop
to build your brand for just $9!
The Better Brand Foundations Workshop gets to the root of your go-to-market, marketing and sales strategy.
This is the must-have starting point when building a brand or business, helping you answer critical questions using my proprietary MACI© Model. From uncovering your brand positioning to communicating it via value propositions and brand story, this workshop sets the necessary foundation for your brand "house".
What we will cover in this quick workshop:
Market & Audience Research
Competitive & Internal Analysis
The MACI© Model of Brand Positioning
The Difference in Benefits v. Key Differentiators v. Value Propositions
Creating a Brand Story
Keep scrolling!
Introducing
Better Brand
Foundations Workshop
Includes:
Downloadable Workbook (32 pages of thought-provoking questions)
4 guided videos created by brand positioning and marketing expert, Faye Postma full of info and activities, including easy to follow visuals, guiding you through the workbook
Access to an exclusive Substack with resources, articles, and community chat where you can connect with your instructor and other entrepreneurs.
Syllabus:
Introduction:
Get prepped for the workshop with a quick intro (9:44)The 3 C’s of Brand Positioning:
Learn the 3 C’s of Brand Positioning via this presentation (originally presented at Wake Forest)(55:56)Work It Out:
While I suggest you have your workbook ready during Lesson 2, this lesson goes through each page to guide you on the exercises. (19:16)Review & Next Steps:
Just how it sounds! A quick review and recommendations on where to go next. (8:58)
Hi! I’m Faye
If you haven’t noticed, I take a no-BS (yet fun!) approach,
because I believe in moving quickly and being scrappy while still maintaining the necessary details when it comes to branding, marketing, and sales. This may not be the approach for big corporations with lots of money to spend testing, hiring, running surveys and studies, but for those new and emerging brands, I believe it’s the way to success or “move fast, break things” as Zuckerberg said…less on breaking but more on being ok with a few fumbles as you build quickly.
Why listen to me? For 20+ years, I’ve launched my own startups, ran an LA-based marketing agency for Fortune 500 brands, advised SMBs on how to best stretch their marketing budget, and helped over a dozen other entrepreneurs launch their businesses as a consultant or mentor. I’ve been there and I’m scrappy, helping new brands bootstrap and established businesses be stretch their marketing dollars.
Project No. 9 was created to reach more founders with the strategies that got my and my clients’ brands into big-name stores like Dillards and Free People, big venues like Dodger’s Stadium and TAO Group, and big publications like NY Times, Food & Wine, and more.
Our mission is to help entrepreneurs strategically launch or market their businesses with consulting, courses, and a community that are cost-efficient and flexible, using ever-evolving expertise and real-world experience to guide founders and help nurture their startup or small business growth.
Let’s turn your passion project into a successful business!
Get your brand on track (or back on track) to success
Get started Now!
Join the Better Brand Foundations Workshop to get to the root of your go-to-market, marketing and sales strategy. This is the must-have starting point when building a brand or business, helping you answer critical questions using my proprietary MACI© Model.
Ready to start but not sure where?
Schedule a Free Consultation
Book a time in my calendar to see what are the best next steps and how I can help your business launch, grow, and thrive.
I’m looking forward to connecting with you!
Faye Postma