Journey with me across almost two decades of experience: from marketing and sales to entrepreneurship and writing.
Branding
Packaging
Marketing
Partnerships
Sales
Founder
Cloud Skincare
2019-2020
2023
I came up with the idea for Cloud in January of 2019.
By the end of the year, I had placements in Saks, Dillard’s Free People, and Urban Outfitters.
I created the full brand: logo, colors, and packaging, hired an experience beauty sales team that believed in the product and worked on commission, garnered press in The Zoe Report, Beauty Independent and other outlets, and built partnerships with Schutz shoes, W Hotels and other venues/brands.
I was a one-woman, self-funded army, bulldozing my way wherever I wanted to go. Just barely over one year after I came up with the idea for Cloud - developing the initial recipe in my kitchen - the pandemic began. The stores closed, my events were canceled and women were no longer “on the go.” Six months later, Cloud ceased to exist.
25 Addresses (Book)
Author
25 Addresses is a book of essays, each one from one of the many addresses I’ve lived at (over 30 in my adult life). They are linked together by various subjects or occurances instead of running chronologiclly to create a tapestry of stories across humor, drama, romance and tragedy.
Besides writing the book, I also designed the cover.
Ciao Andiamo
Ciao Andiamo is a bespoke Italian travel company based in NYC and Italy. They focused heavily on SEM (Google Ads) and were doing well but really wanted to create a cohesive marketing function.
I stepped into the role of fCMO, creating a full marketing strategy and pulling together marketing functions across web design, email, organic social, Meta Ads, SEO and SEM.
I also led UX/design and created loyalty program, e-commerce site, and updated GTM strategies for group trips or “Insider Journeys”
Fractional CMO
2023 & 2024
Drayhorse is a Philadelphia-based beverage manufacturer specializing in canned cocktails. They engaged me to help with initial marketing of beverage formulation services and then to develop the full “growth engine” for the canning and bottling services.
This entailed creating all SOPs across Marketing and Sales and the full CRM using Monday.com including setting up automations across email, Slack, and other software. I also created all sales and marketing materials and traveled to both Philadelphia and NYC to engage with partners and clients. I managed a sales rep across two brands (Drayhorse and Helmsman) and tested various paid marketing channels such as Meta and Google Ads.
I also created the Customer Success SOPs and created a full client onboarding, including a custom portal to house all documents, formula files, legal docs, contracts, order forms, and communications via instant messaging and emails.
Fun fact: I also came up with the idea and artwork (using the can logo) for the mural!
POM Rugs
Hemingway Rum Co.
VNDL Magazine Interviews
Helmsman
Pixsweet
KAS Spirits
ETC
My Work
CNP Technologies
Drayhorse
Head of Growth
Uptown Treehouse
2023 & 2024