Resume

FAYE POSTMA

VP, Marketing | Sr. Director of Marketing | Director of Strategy

Raleigh–Durham–Chapel Hill, NC |Available for On-Site, Hybrid, or Remote Work
Email: faye@projectno9.com | Website: projectno9.com | LinkedIn: linkedin.com/in/fayepostma

EXECUTIVE SUMMARY

Marketing and growth leader with 12+ years of experience building brands, go-to-market strategies, and growth engines for startups, SMBs, and enterprise organizations. Experienced across B2B and B2C industries, including technology, SaaS, and CPG often leading marketing and sales from the ground up in zero-to-one environments. Known for strong cross-functional leadership and collaboration, turning positioning, messaging, and channel strategy into measurable business growth. Thrives in fast-moving environments: jumping into the trenches, getting hands dirty, and executing quickly to drive results. Diverse experience as an entrepreneur, published author, public speaker, and advisor to emerging brands.

CORE EXPERTISE

  • Data-Driven Lead Generation & Full Funnel Optimization: Proven ability to audit and optimize lead generation strategies, increasing qualified leads, conversion rates, CAC, and ROAS

  • Brand Strategy Development: Skilled in auditing brand positioning, refining messaging, and aligning marketing strategies with business goals

  • Channel, Partner, & Product Marketing: Proven ability to work with key partners and cross-functional teams to effectively position and market products and services

  • Cross-Functional Collaboration: Experience leading and working with teams across marketing, sales, product, and customer success to execute integrated strategies

  • Creative Content Strategy & Digital Marketing: Proficient in developing content strategies, including SEO, email marketing, paid media, and thought leadership campaigns

  • Project Management & Leadership: Strong leadership, with experience managing marketing teams and collaborating with external partners to achieve business objectives

PROFESSIONAL EXPERIENCE

Senior Director of Marketing | Advisor

CNP Technologies (IT Managed Services) - Charlotte, NC | Dec 2020–Jul 2023

  • Built and led the company’s modern digital marketing program for tenured IT services organization

  • Owned marketing strategy, annual and quarterly planning, and budget development

  • Led a full website redesign and content strategy focused on SEO, thought leadership, and demand capture

  • Established SEO and content programs achieving first-page and #1 Google rankings for hundreds of highly targeted search terms

  • Scaled LinkedIn using employee advocacy program and paid strategy into a core demand channel, delivering higher-than-average click-through rates, significant follower growth, and sustained increases in impressions and engagement

  • Partnered closely with sales leadership to align marketing programs with pipeline and revenue goals

  • Led agency selection, RFPs, and ongoing partner management across paid media, content, and web

  • Managed partner and channel marketing initiatives with cybersecurity, SaaS, UCaaS, and data storage partners, including MDF planning and reporting

 

Consultant & Fractional CMO | Founder

Project No. 9 / Cloud Skincare - Los Angeles, CA & Charlotte, NC | Jan 2013–Present

  • Founded and grew a consultancy delivering brand strategy and go-to-market execution for B2B and B2C companies across beverage, travel, manufacturing, design, and technology

  • Created and launched Cloud skincare brand, overseeing brand development, positioning, and retail GTM

  • Secured placement for Cloud in national retailers including Free People, Urban Outfitters, and Saks in Year One

  • Led comprehensive marketing strategies spanning brand messaging, content, organic and paid media, and sales enablement to reduce CAC, improve ROAS, and build sustainable MoM and YoY growth

  • Built and delivered AI-driven brand and marketing strategy workshops for startups and conferences

 

Director of Strategy | Partner

Uptown Creative, LLC (formerly Uptown Treehouse) - Los Angeles, CA | Mar 2019–Jan 2021

  • Led digital and brand strategy for clients across technology, finance, and eCommerce

  • Oversaw strategy direction for major brands including Lenovo, Microsoft, Western Union, and Uniqlo

  • Managed and mentored a team of 10 collaborating with creative and account strategy to build pitches and RFPs

  • Worked within confines of varied budgets and empowered strategists to deliver results for clients such as 6x click thru rate to 6.7x ROAS

 

National Brand Director (Interim)

Hemingway Rum Company - Los Angeles, CA | Jan 2018–Sep 2018

  • Promoted to interim National Brand Director, reporting directly to the CEO and board

  • Led brand, creative, social and influencer partnerships, managing a small team of field and brand managers

  • Utilized data-driven insights to enhance and adjust strategies and improve performance across channels helping to increase sales by 60%

  • Partnered with external PR agency and developed influencer and brand partnerships to expand national visibility

  • Used Nielsen and NABCA data to evaluate performance and inform strategic adjustments

 

Director of Marketing & Business Development

Pixsweet 3-D Printing - Los Angeles, CA | Jul 2016–Oct 2017

  • First full-time hire responsible for branding, marketing, PR, and sales strategy

  • Established positioning, pricing strategy, and go-to-market approach

  • Led rebrand and pre-launch beta program to validate product-market fit

  • Built lead generation programs and implemented HubSpot CRM to support the sales pipeline

  • Secured strategic partnerships and sales placements, including Warner Bros. and Dodger Stadium

  • Supported investor relations through KPI reporting and growth forecasting

·       Established broker/distributor sales programs, driving business expansion

 

Director of Marketing & Business Development

KAS Spirits - New York, NY | Jun 2014–Jul 2016

  • Led marketing and sales strategy for a BevAlc startup from early launch through national recognition, awarded as a Top 100 Spirit less than one year after launch

  • Directed brand repositioning and packaging refresh to better reach the target audience

  • Built initial go-to-market and distributor strategy to support rapid sales growth

  • Created sales playbooks, hired reps, and established ambassador program to increase off-premise shelf pull

  • Drove PR strategy resulting in placements in The New York Times, Eater, and Wine Entheusiast

ADVISORY, VOLUNTEER, & ADDITIONAL EXPERIENCE

  • Strategy Director (Freelance), Centerline Digital - Raleigh, NC 2025-Present

  • Board of Advisors (Brand & Marketing), Wellzesta - Charlotte, NC 2023-Present

  • Startup Mentor (Brand and Marketing), LaunchCLT - Charlotte, NC 2021-2024

  • Fundraising, Junior League of Pasadena - Pasadena, CA 2018-2020

  • Event Planning, Big Brothers Big Sisters of NYC - NYC 2011-2013

EDUCATION

Bachelor of Arts - Anthropology & Business Administration
University of South Florida – Tampa, FL

TOOLS & PLATFORMS

MS Office, HubSpot, Google Analytics (GA4), Google Ads, Meta Ads Manager, SEMrush, Nielsen, MS Dynamics, Airtable, Monday.com, Mailchimp, Excel, PowerPoint, Canva, Softr, Make, AI tools (ChatGPT, DeepSeek, my custom AI applications)