Build Your
Marketing Strategy
In just One Weekend
with One SImple page
You only need 2 guided sessions to create your marketing strategy!
Creating a marketing strategy is complicated.
There are so many exciting ideas, conflicting directions, and “gurus” giving wild advice, that it’s hard to know where to start!
How do I reach the buyers who will pay for my offering?
Once I reach them, what do I say to get them to buy?
Do I need a 20-page plan? Or should it be 5 pages only?
How do I organize all I want to do? It’s so complicated!
It’s so hard to focus! How can I do all of this marketing? And will any of it actually move the needle?
What if I told you that you can create your marketing strategy with just ONE Google Doc?
Ready to stop putting off your marketing strategy and get it done THIS WEEKEND?
Welcome to
The One Weekend Marketing Strategy! (OWMS)
FAQ
“Do I have to do the course during the weekend?”
Not at all!
I created the One Weekend Marketing Plan (or OWMS for short!) with new entrepreneurs in mind - those who might still be grinding at their 9-5 and have to work on their new business in their spare time.
However, there are many full-time entrepreneurs, long-term solopreneurs, and mid-size business owners and marketing directors OWMS is perfect for!
The Course has been sectioned into 2 main Sessions - plus a Bonus 3rd Session to finalize your strategy into a 14-page Marketing Plan document - and each Session is broken down into 2-3 Modules making it easy to break up the course into bite-size pieces or cruise through it in a few hours across three days.
I recommend setting aside 5 hours per session, making the full course - including the bonus session - around 15 hours.
The One Weekend Marketing Strategy
(OWMS)
Includes:
Downloadable OWMS Workbook (70+ Pages of thought-provoking questions and helpful diagrams)*
Two Main Sessions with multiple video modules, including easy to follow visuals, guiding you through the workbook
A Bonus Third Session to guide you through creating your official Marketing Plan Document, including campaign structure and budgets.
Access to:
Helpful templates, including full Marketing Plan Outline, Budgeting Sheets, and Campaign Timelines
Resources to help you before, during, and after the course
Our Slack Community so you can easily reach your instructor (me, Faye!) and crowdsource ideas from other entrepreneurs and SMB owners and executives.
*If you’re like me, you analyze everything to bits and you might think, “Wait, you said one Google doc, what’s this 70 pages all about?”
The 70-page workbook offers areas for you to think through how we create a strategy that can be done on one sheet of paper. Then, whenever you have a new SKU or new launch, or just planning for the next quarter or year, you can open a Google Doc and know exactly how to use it to create a fast and simple marketing plan.
The syllabus
Intro Session
(This can be done Thursday evening to prepare for the weekend)
Instructor (that’s me!) Introduction
Website and Course Portal Tour
Syllabus Review
Session 1: A&M: Your Audience & Message
Objectives and the AMCART Visual
Module 1: Audience Outline
Module 2: Your Message and Brand Story
Session 2: The CART of AMCART
Quick Review of Session 1
Module 1: Channels - Pick 3/Add 1
Module 2: The ART of your Channels
BONUS Session 3: The Final Plan
Quick Review of Session 2
Module 1: Costs
Module 2: Campaigns
Module 3: The Full Marketing Plan Document
Final Review
Not into it, let me know! I might secretly cry a bit, but I want to make sure you are completely satisfied!
“Faye is a marketing guru. She knows what works in today’s complex world of promotion and communication. She is flexible and can serve as a marketing/advertising guide or she can map out a course for you and your team. Whether you need social media support, strategic marketing advice, or someone to lead the way, Faye is knowledgable about marketing intricacies with a broad scope to serve nearly any industry. You’ll love her easy-going, yet get it accomplished attitude too.”
Kyle Robinson
Partner at Wellzesta
“Faye is an incredible marketing strategist and one of the most well-rounded marketing professionals I’ve had the pleasure of working with. Creative, dynamic, and articulate, Faye is an out-of-the-box thinker who has a knack for bringing clarity and structure to ambiguous business problems and is always willing to go the extra mile for her clients.”
Arsalan Suhail
Chief Strategy Officer at Working Solutions, Startup Advisor, Consulting Magazine 35 under 35 for Excellence in Leadership
“Working with Faye provided us with insightful branding and marketing strategies that proved useful in making critical decisions for our brand. Having someone who understands the beverage industry was important to us, and Faye was able to quickly and professionally deliver analysis and recommendations to meet our needs.”
Amy Troutmiller
CEO, Really Good Boxed Wine
Faye has been my mentor for several months now and she has been and will continue to be a major key player in people that I know I can trust, discuss ideas and bring those ideas to life, knowing that she has my best interest at heart! Faye has been an AMAZING mentor and her marketing skills are amazing! I would ABSOLUTELY recommend Faye as an adviser”
Taylor Redd
Redd Rose Vodka
Hi! I’m Faye
For 20+ years, I’ve launched my own startups, ran an LA-based marketing agency for Fortune 500 brands, advised SMBs on how to best stretch their marketing budget, and helped over a dozen other entrepreneurs launch their businesses as a consultant or mentor.
Project No. 9 was created to reach more founders with the strategies that got my brand and others into big-name stores like Dillards and Free People, big venues like Dodger’s Stadium and TAO Group, and big publications like NY Times, Food & Wine, and more.
Our mission is to help entrepreneurs strategically launch or market their businesses with consulting, courses, and a community that are cost-efficient and flexible, using ever-evolving expertise and real-world experience to guide founders and help nurture their startup or small business growth.
Clients
Let’s get your marketing Strategy done this weekend!
Ready to get going on your own time and at your own pace?
I offer two options to help you get your marketing strategy planned and started ASAP.
If you’re ready to dive in on your own now, snag the One Weekend Marketing Strategy to the left below. Want more 1-on-1 hands-on advice during your course?
Book the 1-on-1 OWMS below to get the course PLUS 2 calls with me to guide you as your prepare your strategy.
A must for any entrepreneur, the OWMS Workshop delivers a wealth of knowledge and guidance to create your actionable marketing strategy in just one weekend using one Google doc that’s easy to build, manage, edit, and refresh
Get hands-on advice from marketing expert and instructor, Faye Postma to coincide with your online course.
Personalize
your course!
FAQs
-
Not at all - do the course when it works best for your schedule!
It’s suggested that you set aside a few hours for each module for a total of around 15 hours to finish the full course, including the Bonus Session 3.
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The OWMS course is guided by video modules grouped into sessions to guide you through the 65-page workbook. The videos and workbook together guide ou to complete you marketing strategy using simple tools and advice.
You also get access to the Slack community, where you can ask Faye questions as well as crowdsource ideas from your fellow OWMS crew!
Finally, if you’d like a little more personalized advising, we offer the 1-on-1 OWMS Package that includes 2x 30-minute 1-on-1 calls with Faye to help guide you along your course and review your strategy.
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I offer a 100% satisfaction guarantee - if you feel like it wasn’t what you needed, please reach out and we’ll rectify the situation ASAP!
HAve Questions?
Reach out below